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Russia expands war recruitment drive. How? Using video ad calling for ‘real’ men

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The Russian navy has released a video marketing campaign to entice extra expert infantrymen to combat in Ukraine which demanding situations the ones involved to expose they are “a actual man” and change what it casts as hum-drum civilian lifestyles for the battlefield.

The advert, set to stirring music, follows a document from British navy intelligence and Russian media reviews that recommend Moscow is searching for to recruit as much as 400,000 expert infantrymen – on a volunteer basis – to reinforce its forces in Ukraine. The advert has to this point been launched on primary Russian social networking sites.

Russia, which says it’s miles prosecuting what it calls “a unique navy operation,” does now no longer reveal complete casualty figures. But as much as 43,000 Russians had been killed withinside the battle to this point, in step with a lately leaked estimate from the U.S. Defence Intelligence Agency. It envisioned as much as 17,500 Ukrainians were killed too.

The advert, which invitations guys to signal a settlement with the Russian Defence Ministry for a revenue beginning at 204,000 roubles ($2,495) a month, indicates a person in grocery store wearing navy uniform protecting a heavy device gun. He is then proven withinside the uniform of a safety shield with the question:

“Is this the sort of defender you dreamt of becoming?” Next withinside the video, a person is taking walks thru the fog with different infantrymen on what looks as if a battlefield. He is then proven as a fitness center trainer supporting a patron elevate weights.

“Is this definitely wherein your power lies?” the video asks, earlier than slicing to a taxi motive force taking a patron`s fare who then transforms right into a soldier at the battlefield. “You’re a actual man. Be one,” says the advert.

After launching a partial mobilisation pressure in September which caused tens of lots of Russian guys to escape the usa to keep away from being drafted, the government are gambling down the opportunity of a 2d mobilisation name – no matter a circulate to introduce digital name up papers to clamp down on draft dodgers – and are searching for to recruit volunteers instead.

Posters searching for expert infantrymen have sprung up withinside the Russian capital in current weeks asserting that “Our Profession is to protect the Motherland.”

The posters, which say the military is seeking out gunners, sappers, navy medics, drivers and tank commanders, promise ability recruits “respect, an honourable career and first rate pay.”

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