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This changes the rules of the smartphone game by introducing the concept of the mainstay killer smartphone back in 2014. Then change the premium segment on his head by displaying features such as the refresh rate display. Never settle oneplus the brand then decided it was time for the middle segment to receive attention – launch Nord.
Back in 2020, when Oneplus really above his flagship game, the brand decided to make his legendary oneplus experience more accessible, more affordable. It launches Oneplus Nord first. Before Oneplus Nord hit the market, the mid-segment was once the land compromise land. Mid-segment phones will come with one or two USPs at the most. You often have no choice but to choose a telephone that comes with certain strengths, but also with many weaknesses. It can have a good main camera but a bad overall performance, a good look but disappointing battery life, lots of RAM but a messy OS, and so on. Before the Nord series, there was no middle segment phone that did everything and did everything well.”North”, the direction of Kompas always refers to, a word that symbolizes growth and success is the inspiration behind the Nord series naming. The smartphone series has done that – it has been successful and made a mid-grown segment. It worked from get-go too. The first Nord, set the tone for what to follow in the series. This proves that superior level performance does not have to be equipped with a premium price label.
Launched at the hospital. 24,999, Oneplus Nord was first packed in a premium design package, something which was a rare sight in the mid segment. Before Oneplus Nord, the back of the glass is considered a special feature of the phone but Nord solves the norm and brings the back design of the premium glass to the middle segment in the trademark blue color, the official color of the Nord series. Oneplus Nord comes with an AMOLED display with high refresh speed, double camera on the front, aquad camera is set on the back where the main sensor is equipped with OIS, a large battery that comes with support for fast charging, and oxygen which is basically what makes the device Oneplus stands out from the crowd by offering a smooth and free of chaos experience. All of this is supported by a mighty processor, Qualcomm Snapdragon 765 is paired with lots of RAM and storage with support for 5G. Yes, it offers 5G support two years ago! When Oneplus first started a smartphone journey, it has found a new smartphone segment called ‘mainstay killer.’ With the Nord series, Oneplus again made a new segment: “Premium Central Segment.” It was for the middle segment cellphone what a mainstay killer for premium cellphones many years ago – Premium specifications and designs but with very competitive price labels.
That’s just the beginning. Brand throws the middle-segment smartphone backs of the window again with the launch of Oneplus Nord CE in 2021. Many brands try to stay exclusive and often climb the price stairs as soon as they build a strong position on the market. But it’s not oneplus. Nord CE was released to make the Oneplus brand more accessible. CE in the name of the cellphone represents the “core experience” and comes with the aim of redefining the intermediate segment smartphone experience. With RS prices. 22,999, the phone brings features that are not expected from the device at the price (in the best Oneplus tradition). It comes with a high and bright view, a triple camera setup on the back, a strong Qualcomm Snapdragon 750G processor, sufficient RAM and storage, and support for 5G, a large battery with support for fast charging with oxygenos. Even has a 3.5 mm audio jack and design that is all premium.
A very similar approach was followed by Oneplus Nord 2 and Oneplus Nord CE 2 which returned to the best-selling book, proving that the price was great and the compromised performance did not run along. While most brands launched a special edition of mobile phones for their flagship devices, brands that have never settled also took design games to other notches with the launch of the Oneplus Nord Special Edition 2. This released the Oneplus edition of Nord 2 Pac-Man and brought elements of imagination. For smartphone designs that have been handsome.
The NORD revolution has not over at all. To take Nord inheritance ahead, Oneplus now adds a new smartphone to the Nord family. At the “More Power To You” event scheduled for April 28, OnePlus will launch Oneplus Nord CE 2 Lite. Like the name of the event, it is likely to be more affordable than the Nord cellphone that we have seen so far. But because it is an Oneplus Nord cellphone, you can still expect it to come up with the features packaged. It is expected to come up with a 64 megapixel main camera sensor, support for 5G, and oxygeno, everything is in an amazing tide design. After defining the mid-premium segment and mid-core segment, it seems Oneplus now turned his attention to another part of the most popular price segment on the market. And go with the track record, Nord will revolutionize this one too. This event will also see the launch of Tunas Oneplus Nord, the first Nord is heard, placing other stones at the Nord Ecosystem Foundation.
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