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Instagram meta-owned features ‘take breaks’ throughout the world, including India, three months launched in certain markets such as the US, Britain, Ireland, Canada, Australia and New Zealand As the name suggests, this feature gives user warnings to rest from the platform if they have scrolled in a certain amount of time and shows that they set reminders to take more rest in the future The company has tested this feature since last November and was built on a platform time management tool like a ‘daily limit’, which allows people to set reminders to remind them when they have spent a certain time on Instagram.
Instagram said this feature is available on iOS devices with plans to be launched on Android devices in a few weeks The photo and video sharing platform has announced ‘rest’ in December along with a handful of features aimed at making a safer platform for teenagers, amid supervision of leaked internal research that said the application affected some young users.
The welfare of young people is important to us, and we focus on ensuring that the time spent on Instagram is intentional and people feel good about it. We aim to continue our work to create a safe and supportive environment on Instagram, so young people can use them to explore their interests, and find communities, “said Natasha Jog, Public Policy Manager, Instagram, Facebook India This launch comes on Facebook heels who report the first quarter decline from daily users in February 2. While Meta does not provide an Instagram quarterly user base, daily users throughout the application family grew slightly from 2.81 billion to 2.82 billion for Q4 2021.
It has reopened the debate around the technology giant problem to attract a new young audience to its platform. “We believe competitive services have a negative impact on growth, especially with younger hearings,” said Meta CFO Dave Wehner during the Corporate Revenue Conference call on February 2 Meta also lost the market value of $ 230 billion in one day on February 3, making it lose the biggest day for US companies Mark Zuckerberg said they were currently in the middle of their service transition to short form videos such as rolls because they replace “some time in feedback news and other monetary surfaces”.
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